This is an illustrative logo and branding concept for Leave No Trace, a non-profit organisation that raises awareness for sustainable recreational use of the outdoors.
Designed to resemble topographic maps, this minimal logo represents the wide variety of outdoor recreational activities that exist, referencing ripples in water and tree grain.
The linework and handwritten type is organic and was untouched after its early conceptualisation, portraying the key principles of Leave No Trace:
to keep what you find in its original state.
to keep what you find in its original state.
Seed Paper from Bloomin.com
Image of Hand and Foliage by Manuel Cosentino on Unsplash
Business cards are printed on seed paper, encouraging responsible disposal by planting the card in a garden. This also communicates one of the key principles that Leave No Trace stand by.
In addition, a social media plan should be introduced that follows a specific brand theme, including types of images, colour scheme and personality.
Please Note: The Leave No Trace organisation was not involved in this design concept, only used as inspiration.
